The School of Greatness

The School of Greatness

Your Preferences Are Keeping You Small

How Brendon Burchard helps you choose vision over comfort and expand what you believe you can handle

Lewis Howes's avatar
Lewis Howes
May 11, 2026
∙ Paid

Brendon Burchard said something that stopped me.

Your preferences are your ceiling.

That sounds simple at first. Then you start looking at your life.

You prefer comfort.

You prefer certainty.

You prefer not having hard conversations.

You prefer staying in the role you already know.

You prefer doing it alone.

You prefer waiting until it feels easier.

None of thos…

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